The Significance of University Co-op 2030 Goals

Purpose of Formulation

(1) To reflect changes in universities, university communities, and social factors since the “University Co-op Action Plan for 2020” was created, we have decided to reaffirm our mission. (We have chosen to use the term “University Co-op Values” to reflect the points of views of our members, universities, and society, and to clarify indispensable views, i.e., attitudes and stances, in order to realize the values.)

(2) We have clearly defined what should be accomplished by 2030 as concrete, specific goals (Goals) and action guidelines (Action Plan) for achieving the goals in order to ensure our continued existence and contribution to the university community.

(3) National Federation of University Co-operative Associations and its members are committed to advancing the “University Co-op 2030 Goals” and improving our contributions to our members, universities, and society, further establishing our presence in the 21st century.

Pandemic and University Co-ops

(1) Following the confirmation of the formulation's objectives, COVID-19 spread rapidly, changing universities and society dramatically, while strongly affecting university co-ops, both in terms of management and organization.

(2) These issues were presented at the 64th National Federation of University Co-operative Associations as “three crises” for students (crisis of livelihood, crisis of learning, crisis of community), and “three difficult situations” for university co-ops (difficult situations of management, difficult situations of community development, and difficult situations of co-op organization).

(3) In response to these circumstances, the National Federation of University Co-operative Associations has developed a “University Co-op Revitalization Basic Policy,” which aims to revitalize member co-op management and business, along with improving the lives of members.

Towards 2030 Goals

(1) Many of the changes in universities and society caused by the pandemic are occurring faster than expected or with emphasis on some parts.

(2) It is important that we formulate the “University Co-op 2030 Goals” now, so that we can clearly articulate the values of university co-ops and the goals we will need to achieve in the future. It will ensure the revitalization of university co-ops.

(3) The importance of formulating the “University Co-op 2030 Goals” is further highlighted by this pandemic.

(4) “University Co-operative 2030 Goals” provides guidelines for overcoming the pandemic and promoting revitalization of university co-ops, which focus on the revitalization of university co-ops and their businesses.

[Reference] University Co-op Mission, Vision, and Action Plans

University Co-op Vision and Action Plan for the 21st Century (December 2006)

Based on the keywords of “cooperation,” “collaboration,” “independence,” and “participation,” this report identifies four missions and eight visions of the university co-ops for the 21st century, and eight action plans to realize these visions.

University Co-op Action Plan for 2020 (December 2013)

The Action Plan has been revised from the perspectives of responding to changes in students and university life, overcoming the severe business management environment, and reaffirming the role of co-operatives.


The Change of Times and Our Values

Changes in society, universities, and students predicted for 2030, and the changes required from university co-ops

1. The circumstances of universities and university management issues

  • There is a growing global mobility of students and universities can customize their education.
  • The competition between universities for survival and university restructuring will increase as the number of 18-year-olds declines.
  • University community should be reimagined, not only as an on-campus community, but also as a community that connects to the local community and to the wider world.
  • The role of university co-ops in building community must be demonstrated (i.e., business activities that lead to creating attractive university).
  • Increasing university workloads will increase opportunities for university co-ops to demonstrate their support for university business (regular and extra-regular).

2. The environment surrounding students, their lives and consciousness

  • University co-ops should be recognized as casual gathering places where students can talk casually and safely.
  • University co-ops and university co-op staff must respond to the challenges and actions of members, especially students.
  • A place and mechanism are needed to encourage cooperation among parts of the university.
  • Student Committee within a university co-op needs to move away from lending hands towards cooperation.
  • Members must be given opportunities to shine through university co-ops.

3. Education and learning at universities

  • A major shift in educational methods and materials (from paper to electronic) through active learning and online utilization.
  • Learning and teaching support that integrates devices, content, and support will be required.
  • University co-ops should review the support content because of the increased level of information education.

4. ICT and AI technology

  • Establishing human connections in the online era is required.
  • To remain connected, a fusion between online and real life is required.
  • A system for enabling off-campus access to university co-ops is required.
  • Technology development is required to strengthen weak interactions and expand participation.
  • Today's data science, including big data and artificial intelligence, is essential for improving the lives of members.

5. Global social challenges

  • In order to achieve SDGs, we must address global issues such as climate change, hunger, poverty, peace, gender equality, and human-centered work.
  • Businesses and organizations must promote SDG-related initiatives.
  • A strategic approach must be taken to align efforts with the SDGs in every field.
  • Students are expected to play a role in promoting cross-cultural exchange and respect for diversity, while helping them to grow and become leaders of a sustainable society that is friendly to people and the earth.

Values we want to protect and create toward 2030

1. Values we want to protect

  • A university co-op that is safe, secure, honest, and trustworthy.
  • A university co-op who watches over students and supports their lives while being a partner to them.
  • A university co-op that values cooperation, collaboration, independence, and participation.
  • A university co-op that enables its members to solve common problems in their lives and realize their wishes by connecting and helping each other.
  • A university co-op that seeks for a better life, peace, and democracy.

2. Values we want to create

  • A university co-op where people can feel connected, help each other, encourage each other, and learn from each other anytime, anywhere.
  • A university co-op that leads the way in realizing a sustainable society through its business activities.
  • A university co-op that creates projects and activities together while having fun and ensuring safe communication.
  • A university co-op as a safety net for university life, supporting students' life and growth in cooperation with other co-ops and local communities, both on and off campus.
  • A university co-op that is relied upon by its members and the university as the pioneer in supporting students’ dietary habits and learning, and that can communicate to society.

Indispensable perspectives in realizing the values

1. Innovation of business and communication through participation and cooperation of members

  • We value member participation in our business and activities.
  • We view our staff as professional co-op staff who take the initiative as good neighbors of students and members of the university.

2. Focus on co-operative values and principles

  • We support the university community and build new communities.
  • We achieve autonomy and independence through open and democratic management with member participation.

3. Contribution to build a better society and university

  • We increase the brand value of the university.
  • We contribute to the growth of members through co-operative experiences.
  • We contribute to the realization of a sustainable society.
  • We contribute to the creation of a better society through partnerships with co-operatives and diverse stakeholders.


2030 Vision, Goals, and Action Plan
“What We Want to Achieve by 2030”



Sustainable Development Goals (SDGs) are international goals aiming for sustainable and better world by 2030, listed in the “2030 Agenda for Sustainable Development” adopted by the UN Summit in September 2015.

Composed of 17 goals and 169 targets, SDGs pledge to “leave no one behind” on Earth. SDGs are intended to be a universal commitment, undertaken by developed and developing countries alike.

Vision 1
University co-op as a platform for connection

Goal 01

We will provide opportunities for interaction between members and members and between members and co-op anytime, anywhere, in a friendly manner.

Goal 02

We will make our stores as a place where members can have experiences and encounters as well as an open place to the community through interaction.

Goal 03

We will provide new students with their first experience connecting with the university and their peers as part of our activities for the new semester, which is recognized by the university and society.

Goal 04

We will be the hub where all university constituents—students, graduate students, international students, faculty, and staff—can participate in activities and connect.

Vision 2
University co-op as a network to support learning

Goal 05

We will offer a learning network that is trusted both by students and universities.

Goal 06

We will work with universities and the community to provide career development support services for students from entrance through graduation.

Goal 07

We will help the students to learn and grow through their participation in co-operative projects and activities.


2030 Vision, Goals, and Action Plan
“What We Want to Achieve by 2030”

Vision 3
University co-op as a reliable partner and safety net for college life

Goal 08

We will provide support services for dietary habits as a foundation for enhancing mental and physical capacity of our members.

Goal 09

We will contribute to the continuation of study and college life of students, fostering a spirit of mutual support and cooperation.

Goal 10

We will provide support services for the students and help our members lead independent college lives.

Goal 11

We will conduct business and operate stores that serve as a relaxing and warm-hearted place for our members.

Goal 12

We will implement activities, set up a business environment, and ensure a workplace that promotes gender equality and diversity.

Goal 13

We will support students in their daily life and studies through cooperation among co-operatives and with the community.

Goal 14

With our in-depth understanding of university students in Japan, we will continue to disseminate information on student life through surveys, questionnaires, hearings, and dialogues.


2030 Vision, Goals, and Action Plan
“What We Want to Achieve by 2030”

Vision 4
University co-op as a practical and communicative partner for the realization of a sustainable society

Goal 15

We will contribute to the creation of a sustainable, recycling-oriented society by promoting initiatives for carbon, plastic and food loss reduction through our businesses and activities.

Goal 16

We will create an environment that promotes consumer education and growth for our members through our business and activities.

Goal 17

We will work actively to achieve a peaceful society without war, free from structural violence, where individual dignity is protected.

Vision 5
University co-op as a reliable partner for the university

Goal 18

We will play a leading role as a coordinator of welfare services in universities.

Goal 19

We will play a role as a partner in the university management.

Goal 20

We will promote the development of co-operative activities and active public relations to enhance the attractiveness and value of the university.


National Federation of University Co-operative Associations (NFUCA)

3-30-22 Wada, Suginami-ku, Tokyo, 166-0012, Japan (Japanese) (English)

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